A Product Users Understand Without an Introduction.
UX/UI for web apps, platforms and AI products: from the first clickable prototype to a design system that grows with your product. So trial users become paying customers.
- Clickable prototype before development starts
- Experience with AI products and assistants
- Senior UX directly, without agency overhead
Where SaaS Products Lose Customers
Users drop off
Sign-ups are there, but hardly anyone returns after the first login. The interface doesn’t explain why the product is worth it.
Features before clarity
Every sprint adds features, the navigation doesn’t keep up. Support requests go up.
No designer on the team
Developers build the interface on the side. It works, but it doesn’t look like the product you want to sell.
What I Do for You
UX analysis
Review onboarding, core flows and drop-off points – with real users.
Learn morePrototype & test
Make ideas testable in days instead of building them for months.
Learn moreUI & design system
Components your team reuses – consistent across app, web and website.
Learn moreWebsite & implementation
Marketing website and product from one source; development with trusted partners or your team.
Learn more
Products – Before and After
Drag the line left and right to compare the old version and the new design.
Platforms and Apps
A selection – from AI startup to monitoring platform. Older projects partly from Roland Fraunberger’s time as an employee.
- WATCH4ME · 2026WATCH4MEMedia monitoring for YouTube – your own newsroom
Fronius · 2015–2021Photovoltaic MonitoringMonitoring platform for photovoltaic systems
Öffentlicher Sektor · 2024ZKP Reporting PlatformManagement of public waste infrastructure using a QR-code-based reporting system
Free AI check
5 questions, 1 minute: see where AI pays off most for your company – instantly, no sign-up.
How We Work Together
- 1
Get to know
We clarify product, audience and goals – by video or on site. Free.
- 2
Analysis
I go through your product like a new user and show where people get stuck.
- 3
Prototype & test
Solutions as a clickable prototype, tested with users before development.
- 4
Design system & handover
Clean handover to development and support in your sprint rhythm.
Roland Fraunberger Is Behind TraunDesign.
Founder & UX/UI Designer
Designing since 1998, Mag. (FH) in MultiMediaArt. 20+ years of UX for digital products – partly employed, partly freelance, including for Fronius, TGW Logistics and Dynatrace. Today you work with me directly: no handing off, with trusted partners for development.
- 20+ years of design
- 100+ projects
- Lambach, Upper Austria
Common Questions from SaaS Teams
No, it’s ideal. A prototype before development saves the most expensive detours – and helps in conversations with investors and first customers.
Gladly. I work in your tools and deliver in step with your sprint rhythm – as reinforcement, not a foreign body.
Yes. WATCH4ME and the TraunXperience AI assistant were exactly about that: presenting AI results so users trust them and work with them.
A non-disclosure agreement goes without saying. Only what you approve gets published.
After the first conversation you get a written offer – a fixed price for clearly defined packages, time and materials for ongoing support.
Where Do You Still Have to Explain?
30 minutes: together we look at where your users get stuck. Free and non-binding.
Response within 24 hours