Motion Design2015
Renault Kadjar Site Branding
Animated banner for the launch of the Renault Kadjar, commissioned by Publicis Vienna
15 s
Animation in three phases
300×600
Banner format

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Challenge
In a small space and a few seconds the banner had to carry mood, claim and price without feeling cluttered.
Solution
A calm movement in three phases: first image and claim, then the paraglider taking off as the image for “start”, finally price and button.
Project Insights

Project Highlights
Motion design for a site-branding concept
Claim “Don’t wait. Start.” told through movement
Commissioned by Publicis Vienna
Services
Motion Design
Project Duration
Project
Year
2015
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