TraunXperience
Regional river adventure in Upper Austria
Challenge
A new company in the sustainable adventure tourism sector needed a unified brand identity that combines local roots with contemporary aesthetics and appeals to various target groups.
Solution
Development of a holistic visual identity with logo, color palette, and typography. Complemented by a modern website with intuitive booking functionality and consistent event materials.
Project Insights
Project Highlights
Nature-based adventure project with guided SUP, kayak, and raft tours along the Traun gorge (May–September)
Branding and website development: immersive, nature-inspired aesthetic with online booking, interactive maps, and sustainability section
Connecting outdoor experiences, environmental education, and nature conservation in a Natura 2000 area
Design philosophy: clear UX, dynamic visual language, and storytelling for an environmentally conscious audience
Vision: uniting adventure tourism and responsible nature conservation and making it digitally accessible
Services
Project Duration
1 year
Year
2025–2026