DHWCC

Led the design process, creating over 850 hand-drawn 2.5D watch parts using Adobe Illustrator and Affinity Designer. From 1 million possible combinations, traits were filtered to 150k, with the top 10k hand-selected for quality. Managed workflow via Notion to streamline tasks and feedback. We built a Discord community of 2,500 users within 4 weeks, fostering engagement and feedback to ensure the project met high standards for luxury digital NFTs.

Goals

• User Engagement: Create a highly engaging user experience with clean, intuitive interfaces

• Cross-Platform Accessibility: Ensure compatibility across devices and platforms

• Scalability: Build the platform with scalability in mind

• Security and Trust: Implement secure processes to ensure user data protection

• Fast Time-to-Market: Prioritize speed in development and deployment to meet market demands efficiently

• Responsive Support: Provide mechanisms for rapid troubleshooting and user feedback
  
  

Challenges

• Smart Contract Interactions: Two smart contracts needed to interact seamlessly, increasing complexity; > 1 Mio possible combinations

• Massive Website Generation: An algorithm generated 10,000 low-code REACT websites, designed to function for decades

• Layer Complexity: Watches had up to 16 staked layers, complicating the 2.5D realistic design, especially with shadow effects inside of the watch corpus and the hands

• Design Selection: Over 1 million possible designs had to be reduced manually after cutting down to 150k parts
  
  

Results

Project Diamond Hands combined traditional watch design with NFT technology, featuring 850 hand-illustrated parts. Despite not launching due to high costs, it gained over 2,500 followers within a couple of weeks and fostered an active community across different time zones. The project provided valuable insights, with one team member advancing to a leadership role in the Web 3.0 agency Alfred/NerdJvM.

• Created unique, interactive NFTs showing UTC time, outstanding for their quality and performance

• Achieved interoperability across several platforms, enhancing user engagement

• Reduced parts to 150k through clever trait management and manually selected the best using a custom-written tool

• Uniform Base Design: Standardized watch base to ensure component compatibility over six different watch types

• 850 Detailed Hand Illustrations: Enhanced visual appeal with detailed, hand-drawn illustrations.

• Community Feedback Integration: Used Discord to validate designs continuously, even some Bored Apes holder got interested into the project

• Although the launch was halted due to high infrastructure costs and market downturns, the team gained significant knowledge and expertise. One team member even advanced to become CEO of Alfr3d, a subdivision of Nerd/Jung von Matt, showcasing career growth and the project's impact