Rosenberger Telematics

Leading the redesign of the telematics software, enhancing user experience and functionality. Additionally, improved multiple key customer touch points, including the company website, newsletter template design, print manuals, and app store presence. Successfully optimized three native apps for better performance and usability. Developed impactful poster designs for fairs and contributed to various marketing activities to elevate brand visibility and engagement.

Concept

Developed the main concept that focused on creating user experiences that are easy-going, lightweight, and magical. The design approach emphasized simplicity and fluidity, ensuring that interactions felt intuitive and effortless. By stripping away unnecessary complexity, the user interface became more accessible, leading to a smoother and more engaging experience.

Goals

• Improve overall design quality and accessibility, minimize amount of clicks

• Enhance readability by boosting contrast and text clarity

• Increase visual appeal to elevate overall design quality to gain more trust from clients

• Add engagement with the help of playful elements to make the app's list-heavy interface more lively

• Update color system and prepare for the dark mode
  
  

Challenges

• Complex data management required optimization

• Sometimes cluttered interface with alignment and typography issues

• Lack of white space, inconsistent low-quality icons, inadequate visual system feedback

• Brand colors of several elements did not match

• Company website didn't reflect quality and performance
  
  

Results

• building trust and driving growth

• strengthened long-term partnerships

• company website bounce-off rate down by 33%

Reduced visual distractions and received a lot of positive client feedback. Increased client orders and strengthened long-term partnerships, building trust and driving growth. Operational efficiency through a simplified, well-structured interface that improved overall efficiency and user experience. Bounce-off rate went down more than 30% for the company website after redesigning it as well.

Research

Besides data analysis i conducted user and stakeholder interviews additional to on-site observations and executed internal A/B testings with Maze to validate new designs with real users.

Visual Enhancements

Color Scheme − Introduced a fresh blue palette for visual guidance. Improved the iconography by adding a clear and consistent icon set for intuitive navigation. Enhanced contrast and increased font sizes for better readability and accessibility.

Structural Improvements

Dashboard reworked to function as the main hub. Moved elements to a side drawer, by doing so improving organization and accessibility. Increased white space to reduce clutter and enhance readability.

Scalability & Consistency

Established a scalable design system in Figma, ensuring uniformity across all Rosenberger Telematics products.

User Experience

Streamlined complex data displays and creating a cleaner and more intuitive experience by simplifying the interfaces.