Brand, Website & Shop2026
Wertgarner
Gunsmiths since 1820 – brand, website and online shop with around 4,500 items, through to implementation
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Challenge
A traditional business with four areas – retail, workshop, shooting range, courses – and a large range felt scattered online and less premium than the work in the workshop.
Solution
The logo was carefully renewed (hunter silhouette, crosshair, Bavarian green and brass gold), documented in a brand manual with colours, typography, icons and applications, and carried over to the website and JTL shop: clear categories, filters, product pages with pickup notes for licensed firearms.
Project Insights
Project Highlights
Logo refresh: hunter silhouette with crosshair, Bavarian green, brass gold and cream gold
Brand manual with colours (60 / 30 / 10), tints, typography, iconography, pictograms and applications
Website with workshop, shooting range, courses and shop under one roof
Restyling of the JTL online shop (around 4,500 items): categories, filters, product pages with pickup notes
Implementation included – from one source
Services
Project Duration
Project
Year
2026
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